Leading ChatGPT and Other AI Platforms

Why AI needs leadership as much as people do

AI isn’t replacing leaders. It’s reflecting them.

Do you use ChatGPT, Copilot, or Claude for your business? I’m willing to bet it doesn’t always give you what you need. Or maybe you follow it down a path that doesn’t yield the results you were hoping for.

I teach leadership and communication between humans. And I’m learning through my own use that AI needs to be led. It requires clear and consistent communication to deliver its best results.

Why AI Needs Leadership

AI doesn’t understand you. It predicts you.

It predicts what word, idea, or action makes the most sense next based on patterns it learned from massive amounts of data. Tools like ChatGPT, Claude, or Copilot don’t have self-awareness, emotions, or context beyond their training.

Think about that for a moment.
What was the last thing you asked it to do? The answer you received was a prediction, not a decision.

That’s why AI platforms remind you they “can often make mistakes.” They’re not reasoning. They’re guessing based on data. Knowing this puts you in a position of power because you can lead AI to give you better answers by being clear about what outcome you actually want.

And as AI grows more sophisticated, your ability to lead it will matter even more.

Be Clear on Your Goal

If you ask AI a vague question, you’ll get a vague answer.
If you define your goal first, you’ll get clarity that serves you.

Example 1 – Masterclass Title

• Unclear goal: “Give me 5 ideas for titles for my next masterclass on communication.”

• Clear goal: “I’m creating a new masterclass on communication to serve my ideal customer profile (ICP) and attract people who don’t already know me. The marketing should help them begin the trust journey with me through the recruitment and registration cycle. Based on that, give me 5 titles that make registering feel irresistible.”

See the difference?
Same request. Completely different outcome because the second one communicates your intent.

Example 2 – Content Calendar

• Unclear goal: “Create a content calendar for my business over the next quarter.”

• Clear goal: “I want a content calendar that keeps me focused on my ideal customer profile and their needs through the end of 2025. I’ll post three times a week using a mix of text, video, and images. Each post should deliver value and create pull toward my offers and services.”

Try both versions in your favorite AI tool. You’ll instantly see which one reflects true leadership.

How to Start Leading AI

Leading AI starts with great communication, the same way you lead humans.

1️⃣ Communicate Clearly
Tell AI what you’re trying to achieve, not just what you want it to do.

“You’re my thought partner. I want to create a post that inspires confidence without sounding cliché.”

2️⃣ Ask Better Questions
Challenge the tool to think with you, not for you.

“What blind spots might I be missing?”
“Play devil’s advocate and show me where this could go wrong.”

3️⃣ Lead the Process
Give it a role and hold it accountable.

“Act as my communications director. Keep my voice warm, direct, and magnetic.”

These aren’t tech skills. They’re leadership skills. The clearer you are, the more aligned and creative AI becomes.

The Bottom Line

The better you communicate, the better AI performs.
It’s a mirror for your clarity and your confidence.

AI isn’t here to replace you.
It’s here to be led by you.

This post is a small excerpt from the book I’m writing on leadership and communication. If you liked this, stay tuned for more.